So what’s the big deal about Primers, anyway?

You may have noticed that “primer” is a big buzzword right now in the world of cosmetics. But if you aren’t already using a primer, all this talk can be a bit confusing, and leave you wondering: Does a primer really make that much of a difference? Should I be using one? Which one is right for me?

Don’t worry, we are here to help! We have created this handy guide to teach you all you need to know about Primers.

Primer 101

Alle Connel at StyleCaster.com explains: “Originally designed to protect performers’ complexions and extend the wear of stage makeup, primer has gone mainstream in a serious way. Primer’s main goal is still to make your makeup last a very long time, but increasingly advanced formulas also blur fine lines, fill pores, color correct, and reduce oiliness or dryness. The newest generation of primers also capitalize on the ‘hybrid product’ trend and can contain SPF, ingredients that promise to make skin healthier and more radiant, or promise temporary plumping effects.”

Think of it as a “base coat”: it helps your makeup do its job better, last longer, and maintain the flawless finish you want. Also, more foundation primers are now offering added skincare benefits, for a product that perfects as it performs.

Foundation primer came first, and quickly caught on: now primers are available for pretty much every cosmetic and beauty need: eyeshadow primers, mascara primers, and even nail and hair primers.

Prime Time!

Now that you know a bit more about primers, we know you will be as excited as we are about Merle Norman’s brand new 24 Karat Gold Firming Foundation Primer. This serum-like primer features suspended 24-Carat gold flakes to help energize skin and restore its youthful appearance and natural radiance. Patented biopolymers create a network that results in a tensor effect (firming sensation) that lifts and smoothes the appearance of skin and pores while extending the wear of foundation. An award-winning Copper Peptide is clinically proven to reduce the appearance of wrinkle depth and volume. An Amino-Acid rich protein immerses skin in moisture. Skin is left perfectly prepped for foundation and is transformed so it appears firmer, smoother and naturally radiant.

In addition to the new 24K Primer, Merle Norman offers several other foundation primers which provide various benefits:

-Anti-Blemish Foundation Primer: Ideal for acne-prone skin, contains salicylic acid to help fight pimples all day

-Anti-Redness Foundation Primer: An ultra-comforting, green tinted primer that soothes and instantly neutralizes redness

-Foundation Primer Plus SPF 15: Includes anti-aging peptides and vitamins to help perfect skins appearance, and SPF 15 protects against damaging UV rays

But wait, there’s more…

Foundation primer is only the beginning! Merle Norman also offers a mascara primer to thicken lashes and prevent flakes and smudges, and an eyeshadow primer to keep your lids crease-free all day (and night). Stop in soon, we would love to help you find the perfect primer (or two, or three…) for you!